In the NIL landscape, schools are turning to companies to train and manage in
Release time：2024-05-09 10:04:46 Source：Worldly Weaves news portal
ANN ARBOR, Mich. (AP) — Riley Ammenhauser has become a record-breaking, triple-jumping track athlete at Michigan and something of an entrepreneur.
Leveraging her value with about 250,000 followers on social media, she has landed endorsement deals with Peloton, Gatorade and Lululemon while potentially setting herself up with a career as an influencer after hanging up her spikes.
“Coming into college, I just really didn’t know anything about NIL,” said Ammenhauser, a junior from Naperville, Illinois. “I didn’t even know it was a thing, and I didn’t know that you couldn’t make money before.”
College athletes across the country have been making money — millions of it — since July 2021, when the NCAA cleared the way for them to earn money for the use of their name, image or likeness. The NIL era has upended college athletics like few things in its long history and forced conversations to the fore about everything from athlete unionization to revenue sharing.
- Previous：Former Las Vegas casino executive to be sentenced in bookmaking money laundering case
- Next：Brayan Rocchio's RBI hit in the 10th gives the Guardians a 5
Related articles
- Nicaragua cancels a controversial Chinese interoceanic canal concession after nearly a decade
- The city break that'll bring even the surliest of teens to life: Inside Washington DC
- Pictured: The most Instagrammable Michelin
- Pictured: The jaw
- Stormy Daniels names Ben Roethlisberger during Donald Trump hush
- Grab a key (literally) and unlock the secrets of Denbigh, a forgotten corner of North Wales
- Why Boeing's woes could push up airline prices for consumers
- Jetstar passenger left speechless after flight attendant knocked back his simple request
- Steve Albini, legendary producer and alternative rock pioneer, dies at 61
- Disney fanatic SLAMS park's insane price hikes
- Brayan Rocchio's RBI hit in the 10th gives the Guardians a 5
- Food fan reviews America's wackiest MCDONALD'S
- People from across the globe reveal the 'obvious signs that someone is an American'
- Hyderabad curries favour: No one knows the origin of biryani
- Sports host Katie Nolan questions if Ben Affleck 'was on drugs' during Tom Brady roast
- Simon Bridges to chair Waka Kotahi NZ Transport Agency
- Inside Croatia's abandoned haven of hedonism: The derelict remains of Haludovo Hotel, the once
- Bad economy, nosy relatives: Young Chinese put off by Lunar New Year
- AB InBev reports higher
- Inside the flagship Disneyland Hotel in Paris
Random recommendation
- Copyright © 2024 Powered by In the NIL landscape, schools are turning to companies to train and manage in ,Worldly Weaves news portal sitemap